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In-cinema gaming 29 January, 2008

Posted by Jay Ball in Uncategorized.
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So you’ve fought through crowds in the foyer, paid through the nose for your pick ‘n’ mix and endured the sticky carpet on the walk to your seat. What more could you want for your cinema experience (other than to see your chosen film that is)?

Well, according to research from a trial most people want to play mass audience games.

Take a look at the following for Volvo run in the UK:

I guess it beats the obligatory ad for the local Tandoori.

Source: Advertising Lab

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1. Lead Research » Clippings 30 Jan. We have ways to make you STOP, LOOK and LISTEN - 30 January, 2008

[…] In-cinema gaming   JVC Will Bring the First Slim LCD to the UK Market   Le Clou All-In-One Werbebildschirm in 17 Zoll       Le Clou erweitert seine All-In-One Screens um ein 17-Zoll sowie ein ein 12-Zoll Display. Die beiden neuen Instore TV-/Digital Signage-Systeme verfügen über sämtliche bekannte Features der bereits angebotenen Systeme in 20, 32 und 42 Zoll. mehr…   ·         ad notam« opens its new headquarters in Hilzingen, Germany. The new and expanded headquarters include ad notam«’s administration and state-of-the-art factory facilities.   ·         Embedded solution platform offers compact, quiet versatility for digital signage, media displays   121VIEW’s InterFace Viewer Validation tool   Winners of 2008 DIGI Awards Announced   Perspective: Is NBC’s latest move good or bad for digital signage?     The year 2008 was barely a week old when the NBC television network announced plans to hold the first-ever “upfront” for digital signage out-of-home media. Will NBC’s decision prove to be successful or will it only harm the industry? Bill Gerba, CEO and co-founder of WireSpring Technologies Inc., weighs in.   ·         Netpresenter adds budget digital signage option […]


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