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HTC iPhone 15 June, 2007

Posted by Jay Ball in Uncategorized.

Geek.com has put together an interesting video ‘ad’ for the HTC Touch highlighting how you can get most of the iPhone features right now.

Over at Jupiter Research, Michael Gartenberg comments:

It’s a shame that no one over in Redmond is thinking like this and putting out an official message in this way.

Really? I don’t know. Sure, if we hadn’t seen the iPhone this device would be very cool. But we have seen the iPhone and all the derivative messaging in the world is just that, derivative. It’s the same with all the iPodalikes on the market.

Sure the crew at Redmond could go down this path but surely that just reinforces the message that Microsoft simply joins bandwagons rather than starting them. Watching the ad, I’m left with the impression (rightly or wrongly) that HTC have dashed out a copycat device that works like an iPhone yet in every way shown isn’t quite as good.

As opposed to the actual iPhone:

Source: Jupiter Research



1. Michael Gartenberg - 15 June, 2007

I meant it’s shame we hadn’t seen this type of marketing from Redmond, pre-iPhone hype.

2. Jay Ball - 17 June, 2007

Sorry Michael, misunderstood your original post.

Yes, I agree. Of course that horse has bolted now. As you say, shame.

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