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Pitching your story – tips from the most wanted 9 January, 2007

Posted by Jay Ball in PR.

Valleywag has a useful round up of some research by Media Survey that asked journalists and key bloggers what they want from companies looking to pitch stories. It features Wired, BusinessWeek and The Register among others.

My favourite comes from Andreas Kluth, the Economist’s Bay Area Technology Correspondent:

Be “rare, relevant and short.”




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