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Getting to grips with click fraud 8 September, 2006

Posted by Jay Ball in internet.

With so many companies joining the rush to pay-per-click (PPC) advertising, click fraud is becoming an increasing issue for advertisers. Essentially, click fraud is where a person or PC program repeatedly clicks on a PPC ad to create a false cost for the advertiser. It is also an area where the advertising networks providing PPC services haven’t exactly shined in their attempts to deal with the problem (some speculate that this might have something to do with the fact that they benefit from every click).

Associated Content has a good introductory article on the subject and has some recommendations on how to protect yourself against the problem. Worth a look.

Other useful articles can be found here, here and here.



1. Economy news and blog - 11 January, 2007

Very amazing site! I wish I could do something as nice as you did…mary

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