jump to navigation

Hot technology 26 August, 2006

Posted by Jay Ball in hardware, PR.
trackback

Of course a mass product recall is almost every manufacturer’s idea of a nightmare. There must have been many sleepless night’s at Dell and Apple (not to mention unbridled panic at Sony) over the whole laptop-incinerates-lap debacle. On the positive side, at least everyone concerned will discover whether their respective PR agencies can live up to the ‘crisis management’ boasts they served up at the pitch.

As a longtime Apple laptop user, I learnt long ago that bare legs and my laptop simply didn’t mix (especially if you have the power cord attached). Having said that, I also discovered that I could save money on heating by using my Mac instead.

Perhaps there are opportunities in all this.

In the same way as you had this:

Apple hair logo

If Apple simply embossed their logos underneath their laptops, they could quite literally brand their customers.

Probably just one for the fanboys though.

Advertisements

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: